Our Story
Founded in 2020 by Simon Skinner, Optima Human Factors emerged from a vision to harmonise human potential with business performance. With over 30 years of expertise in human factors, psychology, and safety culture, Simon's leadership has propelled Optima to the forefront of ergonomic and system design solutions. The team, including Ria and George Skinner, each brings unique skills and perspectives, blending scientific rigour with practical experience. Our journey reflects a commitment to innovation, excellence, and bespoke service, consistently redefining industry standards.
Our Team
Simon Skinner
Director
Founder of Optima Human Factors, Simon brings over 30 years of expertise in human factors and management consultancy.
Ria Rhodes
Human Factors Engineer
Ria, a Human Factors Engineer at Optima, combines hospitality industry experience with a strong background in public health and nutrition.
George Skinner
Human Factors Engineer
George is a Human Factors Engineer skilled in interface design and operational rollouts, with a background in exercise physiology.
Elizabeth Skinner
Director
Elizabeth, our director at Optima Human Factors, boasts over 20 years of experience in air traffic, defence, and rail sectors, enhanced by an IEHF President’s Medal recognition.
Our Approach
At Optima Human Factors, our approach is rooted in a deep understanding of the interplay between humans and systems. We focus on user-centred design, combining ergonomic principles with cutting-edge research to create intuitive, efficient solutions. Our methodology involves meticulous analysis, collaborative problem-solving, and tailored strategies that address specific client needs. We pride ourselves on our ability to adapt and respond to the unique challenges of various industries, ensuring that our solutions not only meet but exceed expectations for safety, performance, and user experience.